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Assist 2 Sell 1st Options Realty Ltd Brokerage


A franchise brokerage that offers the same services and support associated with the big name players usually at a fraction of the cost. Assist2Sell is North America's leading discount real estate company. In addition to regular business hours, evening meetings are offered 5pm to 10pm during the week by appointment.

Assist 2 Sell 1st Options Realty Ltd Brokerage web site


  • Mon to Fri : 9am - 5pm
  • Sat to Sun : By appt

Sell your home, keep more money in your pocket

What's not to love about the idea of selling or buying a house while keeping more money in your pocket? Most homeowners figure that they either must shell out the high percentage fees in exchange for professional support and marketing, or greatly diminish their chances and take on the additional stress and risk of trying to sell on their own.

There is another way, however, a much better way.

Imagine selling your home and only paying out 1% of the sale price to a professional broker. Fantasy? Not at all. This is the reality experienced by a growing number of homeowners who discover Assist2Sell 1st Options Realty Ltd Brokerage, a franchise brokerage that offers the same services and support associated with the big name players usually at a fraction of the cost.

Partners in life and business, Penny Torontow and Glenn Wolff opened their Assist2Sell office at Greenbank Hunt Club Centre in 2009. Penny, a broker with more than twenty years’ experience in selling homes, grew up in the neighbourhood and says "establishing our office here just felt right". Her daughter attends Sir Robert Borden High School, just as she did herself, and her step-children with Glenn also attended local schools. Her mother lives in nearby Craig Henry.

The owner-operated, low-cost but full-service Assist2Sell model also ‘just felt right’ to Penny after years spent working in the industry. The satisfaction of delivering tremendous value to her clients at a price that is much lower than most expect is clear. The confidence in what Penny finds herself doing is obvious when she shares that some clients have even been inspired to confess that they feel they were not charged enough!

Active in volunteering for industry bodies and supporting community groups and schools, Penny loves her calling in the real estate industry. Helping clients through one of life’s biggest transitions is what motivates her and she relishes her role as a mediator between buyers and sellers.

A Changing Market

Housing prices continue to rise in parallel with many couples and families having less equity in their homes than they might like. First time home buyers are finding it harder than ever to get on the ladder. Many seniors who are looking to downsize are finding the cost of a condo or smaller property much higher than expected.

The motivation to save money is huge, but there is no need to compromise. Full service is available for less. Consider the average house price in Ottawa in February 2014: $353,000. Selling such a property with a professional real estate agent would most often mean something like 5% or nearly $18,000 going to the broker. With Assist2Sell, it’s possible that only $3,500 would go to the broker, leaving much more in your pocket.

If you have plans to sell or buy a home, do yourself a big favour and sit down with Penny, Glenn or one of their agents at Assist2Sell Ottawa. Find out how you can honestly get more for less.

For more about the Assist2Sell System, visit the website at

Profile first published April 2014.

Penny Torontow

Penny Torontow, Owner and Broker of Record, Assist2Sell 1st Options Realty Ltd Brokerage

Glenn Wolff

Glenn Wolff, Owner and Sales Representative, Assist2Sell 1st Options Realty Ltd Brokerage

Assist2Sell exterior

Assist2Sell exterior

Location of Assist 2 Sell 1st Options Realty Ltd Brokerage

Assist 2 Sell 1st Options Realty Ltd Brokerage Location map

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